Digital Billboards vs. Static Billboards: The Illuminated Showdown
Both digital and static billboards offer unique advantages and disadvantages, leaving marketers with a crucial decision.
Websites to Billboards: 5 Creative Strategies to Drive Traffic
With endless online competition, attracting websites visitors can feel like navigating a crowded marketplace.
The Bigger Picture: Integrating Billboards into Your Multi-Channel Marketing Mix
By integrating billboards into your multi-channel marketing mix, you create a powerful synergy that extends your reach.
Events Engagement: Boost Attendance and Sales with Billboards
Billboards have the ability to capture attention, spark interest, and ultimately drive attendance or sales for your event or special offer.
How Much Does a Billboard Cost in Lagos?
This blog unpacks the factors influencing billboard pricing and delves into the costs of various options, ensuring you get the best return.
Chowdeck Campaign: Leveraging Unipole Billboards in Abuja
Introduction to Out-of-Home (OOH) Advertising Out-of-home advertising (OOH) used by Chowdeck to reach audiences in Abuja. OOH generally includes various formats such as billboards, transit ads, and digital displays, providing brands with widespread visibility and impact. Overview of Optimum Billboards Optimum Billboards is a leading out-of-home advertising agency specializing in strategic billboard placements across Nigeria. […]
Launching a New Product? Avoid These OOH Advertising Pitfalls
Launching a new product is an exciting time, but cutting through the marketing noise can be a challenge. There are some OOH pitfalls to avoid.
Beyond Billboards: Unveiling Your New Product with Creative OOH Tactics
Strategies that any business can leverage to orchestrate a show-stopping OOH campaign for their new product launch.
Demystifying Lagos Billboards: Cost Breakdown by Size, Location, and Duration
Lagos billboards are more than just metal frames and vinyl sheets. They’re canvases for brands to showcase their stories, their products, and their messages.
Case Study: Tricom Takes Lagos by Storm with Optimum Billboards
Optimum Billboards’ success with Tricom’s campaign wasn’t just about putting up billboards; it was about choosing the right formats for the right locations.