Client Overview:
Elevate Africa, a transformative media institution, is using its upcoming event, “The Africa We See,” to further its mission of reshaping the continent’s narrative. To boost visibility for both its initiatives and the event, Elevate Africa partnered with Optimum Billboards for a powerful outdoor advertising campaign across major Nigerian cities focusing on Lagos and Abuja.
The campaign also highlights the event’s impressive speaker lineup, including His Royal Majesty Ogiame Atuwatse III, Vusi Thembekwayo, Femi Bakre, Hon. Umaru Napoleon Koroma, Mayor Jaylen Smith and performing artist like Davido. For more details, visit We Elevate Africa.
Billboard Locations and Types
Optimum Billboards strategically selected three high-traffic locations for maximum exposure:
1. Lekki Toll Gate, Lagos:
At the busy Lekki Toll Gate, Optimum Billboards installed an LED billboard, a key site known for capturing the attention of motorists commuting between the affluent areas of Lekki, Victoria Island, and beyond. This LED billboard provides high-definition visuals that enhance the visibility of Elevate Africa’s brand, particularly during peak traffic times. This location in Lagos is ideal for businesses looking to reach affluent, on-the-move consumers, making it a prime spot for billboard advertising in Lagos.
2. Abuja Airport Toll Gate, Abuja:
For the nation’s capital, Optimum Billboards placed a Gantry LED billboard at the Abuja Airport Toll Gate. This location sees heavy traffic from both domestic and international travellers, making it perfect for showcasing the message to business leaders, government officials, and high-income individuals. The strategic placement at one of the busiest entry points into the city further amplified the campaign’s reach.
3. Shehu Yar’adua Way by Mabushi VIO, Abuja:
A portrait billboard along Shehu Yar’adua Way by Mabushi VIO was chosen to complement the campaign. This location is a major thoroughfare used by daily commuters, connecting key areas within the city. The towering portrait billboard’s size ensured Elevate Africa’s message remained visible to hundreds of thousands of commuters, creating significant brand recall.
Why Optimum Billboards?
Optimum Billboards has established itself as one of the top outdoor advertising companies in Nigeria by offering premium billboard locations and tailored solutions for every client. With years of experience in billboard advertising in Lagos and billboard advertising in Nigeria, our team provided Elevate Africa with strategic recommendations, ensuring their brand received maximum exposure in the right locations.
Optimum Billboards offers a range of billboard sizes in Nigeria, from large-format portrait billboards to high-tech LED screens ann more, giving clients flexibility in showcasing their message. Whether it’s a digital billboard cost in Nigeria or static placements, we provide competitive pricing without compromising on reach and quality.
Results of the Campaign
1. Increased Brand Visibility:
Elevate Africa experienced a significant increase in brand visibility across both Lagos and Abuja. The prime locations allowed the campaign to reach high-value audiences, enhancing awareness of their brand and upcoming event in Abuja.
2. High Engagement with Target Audience:
The LED billboard at Lekki Toll Gate provided real-time, vibrant displays that captivated commuters and generated engagement, while the Gantry LED billboard in Abuja communicated the brand’s message to a diverse range of travellers. The portrait billboard along Shehu Yar’adua Way was equally successful in reinforcing the campaign’s presence.
3. Wide Audience Reach:
With billboards in two of the busiest cities in Nigeria, Elevate Africa’s campaign reached thousands of daily commuters, business professionals, and high-income individuals. Optimum Billboards’ network of premium locations played a critical role in amplifying Elevate Africa’s brand across Lagos and Abuja.
Cost-Effective Billboard Advertising
One of the key challenges businesses face is determining the cost of billboard advertising in Lagos and Abuja. Optimum Billboards prides itself on offering cost-effective solutions without compromising on the quality or location of billboards. We offer competitive pricing for billboard advertising in Nigeria, ensuring that both small businesses and large corporations can benefit from impactful outdoor advertising strategies.
In addition to digital billboard costs in Nigeria, our team provides transparent pricing for static billboards, ensuring you get value for every naira spent.
Types of Billboards Available
At Optimum Billboards, we offer a variety of billboards in Nigeria to meet your specific advertising needs. At Optimum Billboards, we collaborate closely with clients to create impactful campaigns tailored to their target audiences. Whether your focus is on outdoor advertising in Nigeria or specific markets like billboard advertising in Lagos, our team is dedicated to meeting your needs.
Conclusion
Elevate Africa’s partnership with Optimum Billboards significantly enhanced their visibility in Nigeria. This collaboration also contributed to increased brand recognition for the organization. From Lagos to Abuja, Optimum Billboards ensured that their message reached the right audience, at the right time, in the right places.
If you’re looking to elevate your brand through impactful outdoor advertising, contact Optimum Billboards today. We provide a variety of services designed to meet your specific needs. This includes cost-effective billboard advertising in Abuja. It also offers options for billboards in Lagos and various types of billboards across Nigeria.
Get in touch with Optimum Billboards at info@optimumbillboards.ng. You can also call us at +234 911 923 1035 to discuss creating a powerful outdoor advertising campaign.
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