Introduction
In a world driven by strategic visionaries, the Niyi Adesanya Global Business ThinkTank Retreat stands as a beacon. It attracts leaders and entrepreneurs looking to drive impactful change. As this prestigious event prepares for its 5th edition in 2025, Optimum Billboards partnered with Niyi Adesanya’s team. They promoted this transformative retreat through a strategic billboard campaign. The billboard campaign aimed to amplify awareness and highlight the event’s uniqueness. It ensured the retreat attracted visionary leaders globally.
Campaign Overview
The Niyi Adesanya Global Business ThinkTank Retreat is an elite gathering of leaders, business owners, and founders who seek to explore strategic thinking, leadership, and purpose-driven actions. Over the years, this event has been hosted in dynamic cities such as Dubai, Doha, and Singapore. It offers a platform to deepen knowledge, build international networks, and implement actionable strategies.
In 2025, the retreat will take a leap forward by adding Malaga, Spain and London, UK to its list of prestigious locations. The event is set to take place from March 25 to March 29, 2025, in Malaga, with a special session at the Palace of Westminster, London, on April 4, 2025.
Objective of the Billboard Campaign
Optimum Billboards’ primary objective was to create an impactful and visually appealing campaign that would capture the attention of business leaders and entrepreneurs across major Nigerian cities as well as international locations, driving awareness and attendance for this world-class event. Our task was to convey the essence of the retreat, the value it offers, and its exceptional history of bringing together visionaries from around the world.
Target Audience
- Business owners and founders looking for strategic growth opportunities.
- Entrepreneurs seeking global networking and leadership insights.
- Corporate leaders and decision-makers in search of innovative strategies for impactful business decisions.
- Visionary leaders who are keen on purpose-driven action.
Billboard Locations
To maximize visibility, Optimum Billboards strategically selected a key location in Lagos, Nigeria (Ozumba Mbadiwe). The chosen location ensured that the campaign reached a vast audience of local entrepreneurs, business owners, and international decision-makers travelling through the city.
Creative Concept
The campaign’s creative concept focused on showcasing the transformative nature of the Global Business ThinkTank Retreat. The team tailored the visuals to speak directly to the target audience’s aspirations for success and personal growth.
Key Visuals:
- Images of renowned global speakers like Sam Adeyemi a global speaker, strategic leadership expert, minister, and author, who is gifted in shifting people’s mindsets so they can see possibilities and become those possibilities. Michael John Hastings, Lord Hastings of Scarisbrick, England a Professor of Leadership at the Stephen R. Covey Leadership Centre at Huntsman Business School, USA, and sits on the Concordia Leadership Council.
- Icons of global cities (Dubai, Doha, Singapore) and Malaga, Spain & London, UK, to highlight the retreat’s global presence.
- Dynamic typography featuring the retreat’s tagline: “Transforming Ideas. Inspiring Success.”
Billboard Messaging:
- “Join visionary leaders at the Niyi Adesanya Global ThinkTank Retreat.”
- “Where business leaders shape their future.”
- “Experience transformative strategies and global networking.”
- “Exclusive Retreat in Malaga & London – Reserve Your Spot Today.”
Campaign Execution
The campaign was executed with a high-impact outdoor placement using a wall drape billboard at Ozumba Mbadiwe, Lekki Expressway, Victoria Island, and Lagos International Airport Road.
Results
The billboard campaign successfully achieved several objectives:
- Increased Awareness: With high visibility in key urban locations, the campaign captured the attention of business owners, corporate leaders, and entrepreneurs across Nigeria.
- Event Sign-Ups: The strategic use of QR codes linked to the event’s registration page significantly boosted sign-ups and inquiries, particularly from local entrepreneurs and international attendees.
- Brand Alignment: Optimum Billboards solidified its reputation as a key player in executing impactful outdoor advertising for high-profile events like the Global Business ThinkTank Retreat.
Client Testimonial
“The billboard campaign by Optimum Billboards played a crucial role in increasing visibility for the 2025 Global Business ThinkTank Retreat. Their attention to detail in understanding the essence of our event and target audience made all the difference in driving interest and registrations.” – Niyi Adesanya, Founder of the Global Business ThinkTank Retreat.
FAQs
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What is the Niyi Adesanya Global Business ThinkTank Retreat?
- The Niyi Adesanya Global Business ThinkTank Retreat is an exclusive gathering of business leaders, entrepreneurs, and founders aimed at exploring strategic thinking, leadership, and purpose-driven action. The event features world-class speakers and offers transformative insights to attendees from around the globe. It has been hosted in cities like Dubai, Doha, and Singapore, and in 2025, it will take place in Malaga, Spain and London, UK.
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What was the role of Optimum Billboards in promoting the event?
- Optimum Billboards played a pivotal role in increasing visibility for the 2025 retreat by executing a strategic outdoor advertising campaign. This campaign featured high-visibility billboards at prime locations in Lagos, Nigeria, aimed at attracting business owners, entrepreneurs, and corporate leaders to the retreat.
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How did Optimum Billboards target the right audience?
- Optimum Billboards strategically placed the billboards in high-traffic locations like Lekki Expressway, Victoria Island, and Lagos International Airport Road, ensuring maximum exposure to entrepreneurs, business owners, and decision-makers in Nigeria. The campaign’s creative elements were designed to appeal directly to individuals interested in leadership, strategic thinking, and purpose-driven business success.
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What type of messaging was used on the billboards?
- The messaging on the billboards highlighted the transformative nature of the retreat, using calls to action like “Join visionary leaders at the Niyi Adesanya Global ThinkTank Retreat,” and “Experience transformative strategies and global networking.” The campaign emphasized the global locations of Malaga and London, encouraging registration and participation.
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What were the results of the billboard campaign?
- The billboard campaign successfully increased awareness of the retreat, boosted event sign-ups, and helped drive last-minute registrations. The use of QR codes on the billboards facilitated easy access to the event’s registration page, making it easier for potential attendees to sign up. Optimum Billboards’ strategic approach reinforced its position as a key player in impactful outdoor advertising.
Conclusion
Optimum Billboards’ campaign for the Niyi Adesanya Global Business ThinkTank Retreat showcased the power of billboard advertising. It highlighted how strategic placement and creative execution can drive impactful results. The successful partnership ensured that the 2025 edition of the retreat will be a transformative experience for global business leaders.
Are you planning your own impactful event? Contact Optimum Billboards today to leverage our outdoor advertising solutions and create a campaign that resonates with your target audience.
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