Client Overview
MSport, a leading sports betting platform in Nigeria, sought to increase its brand visibility and reach a broader audience by utilizing outdoor advertising across key cities. Optimum Billboards partnered with MSport to develop an impactful out-of-home (OOH) advertising strategy that would capture attention and drive engagement. The campaign spanned various prominent locations in Lagos, Port Harcourt, and Abuja, leveraging high-traffic billboards to maximize brand exposure.
Campaign Objectives
The primary goals for MSport were:
- Boost brand visibility in key locations across Nigeria.
- Drive traffic to the MSport platform by reaching potential customers in major cities.
- Reinforce brand recognition through consistent and strategic billboard placement.
Billboard Locations and Types The campaign utilized a mix of gantry and unipole billboards strategically placed in high-traffic areas to ensure maximum visibility:
- Lagos
- Gantry billboard at Badore Road, Lambasa.
- Gantry billboard at Egbe Road, Isheri Osun.
- Gantry billboard at Adeola Odeku, Victoria Island.
- Gantry billboard at Lasu-Isheri Road, Alimosho.
- Unipole billboard at Eko Bridge.
- Portharcourt
- Gantry billboard at 65 Rumuola Road, Obioakpor.
- Unipole billboard at 75 Elekahia Road, Rumuola.
- Abuja
Execution and Strategy
Optimum Billboards executed the campaign by selecting locations that provided significant visibility and high foot and vehicular traffic. This strategy ensured that MSport’s message reached a diverse audience, enhancing brand awareness and creating a lasting impression. The combination of gantry and unipole billboards, placed on busy roads and iconic locations, was designed to maximize the campaign’s reach.
The gantry billboards, with their bridge-like structure, effectively spanned major roads, allowing drivers and pedestrians to notice the advertisements from long distances. Unipole billboards provided towering visibility, making them suitable for high-impact brand messaging.
Results and Impact
The campaign successfully increased MSport’s brand recognition across the advertised cities, attracting new customers to the platform and reinforcing its presence in the Nigerian sports betting market. The strategic placements ensured that the brand was visible to a large and diverse audience, fulfilling the campaign’s objectives.
Why Choose Optimum Billboards for Outdoor Advertising? Optimum Billboards is a leading billboard advertising agency in Nigeria, offering comprehensive outdoor advertising solutions. With expertise in selecting premium locations, diverse billboard sizes, and various formats like gantries and unipoles, we help brands achieve outstanding visibility.
FAQs about Billboard Advertising in Nigeria
- What are the types of billboards available in Nigeria?
- In Nigeria, popular billboard types include gantry, unipole, LED digital billboards, and wall drapes. Each type serves different advertising needs depending on location and budget.
- How much does billboard advertising cost in Lagos?
- The cost of billboard advertising in Lagos varies based on the billboard size, location, and duration of the campaign. Prices for high-traffic areas like Third Mainland Bridge can be higher due to the extensive exposure.
- What factors affect the cost of billboard advertising in Abuja?
- The cost of billboard advertising in Abuja is influenced by factors such as location (central business areas tend to be more expensive), billboard type (digital billboards usually cost more), and the duration of the advertising campaign.
- How can I choose the right location for my outdoor advert?
- Choosing the right location involves considering the target audience, traffic patterns, and visibility. Optimum Billboards provides consultation to help clients select the best locations for their campaigns.
- What are the standard billboard sizes in Nigeria?
- Common billboard sizes in Nigeria include 48-sheet (6m x 3m), 96-sheet (12m x 3m), and unipole sizes ranging from 12m x 4m to 18m x 6m.
Special Offer: 15% Discount on Your Next Billboard Campaign
Take advantage of our 15% discount on your next billboard advertising campaign with Optimum Billboards. Whether you’re looking for billboards in Lagos, Abuja, or any other city in Nigeria, our outdoor advertising experts will ensure you get the best results. Contact us today to get started on maximizing your brand’s visibility.
Optimum Billboards – Your Trusted Partner for Outdoor Advertising in Nigeria Optimum Billboards continues to deliver high-impact billboard advertising solutions that help businesses grow. Our comprehensive network covers key locations, making us one of the leading outdoor advertising companies in Lagos and across Nigeria. From digital billboards to traditional gantries and unipoles, we’ve got you covered.
Like this:
Like Loading...